What is Demand Response?

 

Most electricity customers are not aware that they can exercise significant control of their net electricity cost.  When you adjust your usage of electricity for short periods, a few hours, in response to a signal, it is called Demand Response.  There are now new opportunities to earn significant cash payments for this curtailment. In addition, using billing rate options available from some utilities, when used with new technology products, clients can achieve dramatic savings, without significant life style change, discomfort or inconvenience. Let us show you how you can earn these payments and, in addition, reduce your electricity bills.

The demand for electricity varies dramatically hour-to-hour and season-to-season, primarily due to weather patterns.  Extreme peaks are for less than a few percent of the hours in a year.  There is no cost effective way to store large quantities of electricity to meet these peaks.  Electricity is so essential to your business operations, life style and safety, it must be available at the instant you need it.  This means that we must build new generation and transmission capacity that only may be needed for that small number of hours.  There is a better way.  We give you the capability and the attractive financial reward to use secondary generation sources and/or to reduce your unnecessary use of electricity during these times. You have options today and there are more options coming.  As additional ones become available to you, CPLN and New Era Energy will bring you the education and technology to benefit from them.

 

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DEMAND RESPONSE - ELECTRICITY USERS EARNING CASH PAYMENTS PLUS BILL REDUCTIONS BY SMART CHOICES IN ENERGY USAGE

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